longevity is a new england based direct to consumer online webstore & design studio focused on the exploration of different print mediums and functional design Our Mission is to inspire individuals to lead a life of purpose and significance. The name “longevity” represents the idea of permanence and durability, which can be achieved through personal growth and action. 

The Upside Down Anchor is a symbol of seeing things differently and considering all perspectives. It also represents ascension and rising to new levels, in direct correlation with achieving one's life purpose.